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Archive for the ‘Media’ Category

Aug 06
“Opting In” To Advertising
Posted by: Mark Solon

Mike, a 25 year-old bond trader is walking back to his apartment after work. He’s had a tough day on the trading desk and needs a beer or two. The pub he’s about to walk by realizes that their perfect demographic is about to walk by. The pub pushes an ad out to Mike’s iPhone […]

Jun 09
Stop Listening To The “Experts”
Posted by: Mark Solon

Early last week, I saw at least a dozen “tweets” (messages on Twitter) from folks here in Idaho citing an article entitled “Which States Will Be The Early Risers?” which named Idaho as one of the five States most likely to lead our country out of the recession. Everyone seemed very excited about this terrific […]