A few years ago, I asked asked a very accomplished CEO what he most attributed his success to. Without even pausing he said “CASE”. “CASE”, I replied? “Right”, he said. Copy And Steal Everything. In the spirit of CASE, I’m borrowing a page from my friend Brad Feld’s playbook. I’ve spent the last few years [...]
Archive for the ‘Boise’ Category
Nov
16
Jun
22
Balihoo Gets Toasted
About 18 months ago, we invested in a Boise-based company called Balihoo which has developed an insanely slick web-based local marketing automation solution. Their platform allows local affiliates of national franchises the ability to customize and fulfill all of the franchise’s creative materials across all mediums including in-store collateral, direct mail, email, television, radio, online, [...]
May
04
Local Knowledge vs. Outside Perspective: Cage Match
Last week, the Boise Chamber of Commerce hired a professional from Washington DC to be the new CEO for the Chamber. I certainly wish this person the best, but believe his unfamiliarity with the people and business of the Treasure Valley will put him at a disadvantage for a period of time versus hiring a [...]